Some Compelling Reasons Your Business Needs to be Online

If your business is not online and digital, a lot of opportunities are slipping right past you. 


I’m sure you know that for a business to thrive, it needs an online presence. With 30% of mobile device users regularly visiting social media sites, it’s easy to understand the need for your business to have an online presence.


Every day, more and more consumers go online in search of products and services. They want to do their homework and research before making a commitment or purchasing decision, according to a report by Altagamma-McKinsey Online Observatory.  


20% of online and in-store sales are through online marketing. And, digital marketing generates a $12.5 billion optimal profit with the potential to grow as technology continues to evolve.


Research shows 79% of consumers follow brands they learn about through social media, while 89% use Google to search out products and services. And, in the eye of consumers, if your product or service is not there, it doesn’t exist.


An online presence offers you a clear-cut path to learning who your target market is while gauging their numbers and demographics by the number of visits to your website. That opens a competitive position in reaching your target market with ease and speed.


Having the ability to stay at the forefront of your customer’s minds and making sure your potential customers are happy is key to the growth of your business. Going digital provides your business with Search Engine Optimization (SEO), social media, and display advertising, also known as content marketing. With digital marketing, your potential customers can make well-informed choices that lead to confident and satisfying decisions.


So, let’s talk business expenses. By going digital, you extend the long and wide reach to your target audience. And you do this while cutting down on business expenses, removing the tired and tedious way of doing things like paperwork, faxes, and filing cabinets. With an online presence streamlining your work and driving down business expenses is a more viable reality.  


And going digital means your work can be stored in your computer, backed up on an external hard drive, and online. Today there are several computer applications and software available to assist with keeping your business on track. And these applications are much more user-friendly than those in the past. 


Can you think of a business today that doesn’t have a website, blog, or presence on social media? 

All over the world, Businesses are in the know about digital marketing and its future. So now you are too. 




Working From Home: An Easy-to-Follow Guide

Do you work from home? Is productivity sometimes an issue for you? Would you like a solid guide to help keep your Work at Home hours efficient and productive? Great, read on.


Straight off the bat, treat your work-at-home job as if you are going into an office outside your home. There you will be accountable for showing up on time and taking care of the necessary work to be done. Simply put, treat your home office in the same professional manner you would treat the office away from your home office.


Here is a list of well-thought-out suggestions made to create a professional work environment at home, along with ways to stay productive throughout your workday.


  1. Use a planner. At the end of each week, take some time to plan out the week ahead. Schedule your morning routine, your work hours, breaks, appointments, along with any other crucial information needed to create a successful work week.

  2. Create a morning ritual for yourself. Don’t hit that snooze button. Set your alarm to a realistic time you plan to be up. When you get out of bed, make your bed to lessen the temptation to climb back in under those covers. Get your morning exercise in, clean up, have your morning coffee and breakfast and show up for your job on time.

  3. Create your work area. Just like going into an office, create a designated work environment inside your home that you can go to and settle in for some productive time. Whether it is an actual home office, a spot at the kitchen counter, or a small desk in your living room, make it yours.

  4. Keep out the clutter. Keeping your work area organized and free from clutter will improve your productivity. Have only the necessary tools needed for you to get through your business day with minimal distraction.  

  5. Work the allotted hours you have scheduled for yourself. If you create a work schedule for eight a.m. to five p.m., make sure you work within that scheduled time.

  6. Take your breaks. Avoid burnout and frustration by scheduling breaks every couple of hours to step away from your desk. Get a snack, have lunch, take a ten-minute walk. Take your breaks. You and your work will be better for it.

  7. Quit when it’s quitting time. When you’re nearing the end of your workday, take a few minutes to wrap up the work, plan out your schedule for tomorrow’s workday, shut everything down, and walk away.

I know it seems like this is a lot to do to work successfully. And you may be worried that the suggestions may be too rigid and therefore crush your creativity. The truth is, these steps laid out for you will simplify your daily routine. And, best of all, with an easy-to-follow schedule, you are free to be as creative as you’d like, therefore completing a more results-oriented day and a more relaxed evening.

Work From Home

Does Motivation Elude you?

At one time or another, we have found it hard to get motivated and to keep motivated. You look around, and it feels like everyone else is on their game. You ponder over how others stay motivated enough to follow through on their goals. Worry no more, here are some tips and tricks to keep that motivation engine running.


Tackle procrastination head-on.

No excuses, rationalizing, or delaying.  

Put your goals in writing and place them where you can see them


First of all, attitude is everything. 

Positive self-talk creates optimism and optimistic people tend to be more productive than their counterparts. That's because optimism = the belief that you can and will accomplish your goals.


Stop worrying about what you have no control over.

Zig Ziglar’s book Born to Win, speaks on the need to not worry so much about what you can’t control. Remember we can only control how we plan and prepare to meet our goals.


Be specific when choosing your goals.

Know what it is you want to accomplish and why.


Break down the timeline of your goals.  

Create smaller goals that will lead to the fulfillment of your big goals.


Don’t compare the success of others to your own

That will only cause you resentment and unneeded negativity.


You are the company you keep.

Be with like-minded people. Winners beget winners.


Make a plan.

Create a map for yourself that will lead to you reaching your goal.


Prioritize your time.

Most people are more productive in the mornings. Plan out your work schedule the night before so you know what needs your attention first.


Don't underestimate a deadline.  

Make one and live up to it.


Get rid of distractions.

Create the perfect environment to work in and stay in the zone.


Visualize your success.

Create a clear vision and make it a good one, go big.


And, reward yourself for small goals accomplished that lead to the accomplishment of your big goals.

Woman on her Phone